The PLAYMOBIL® Phenomenon
“I like PLAYMOBIL® because everything is so flexible. I really enjoy recreating my own life with the figures. Yes, it’s so much fun.” - A Young PLAYMOBIL® Fan
A smile captures the world
Since 1974, PLAYMOBIL® toys, created by Hans Beck, have become a classic throughout children’s playrooms, with play themes ranging from a knight’s castle to a sunny vacation hotel
Approximately 2.7 billion of the beloved play figures with the iconic smile have been produced since then, sparking imaginative play for children all over the world. Around 30 different play themes are distributed in more than 100 countries worldwide. Both parents and educators recognize PLAYMOBIL®’s award-winning toys as a benchmark for high-value, quality play products.
Creative role play with PLAYMOBIL®
PLAYMOBIL®’s unique play principle stimulates imagination and creativity and thus promotes child development. With PLAYMOBIL®, children can not only slip into many different roles, but also recreate and experience the world in miniature.
With multiple talents, these cheerful figures successfully overcome all kinds of challenges – as knights or pirates in historical scenarios, as construction workers, vets and police officers today, or as secret agents in futuristic worlds.
The creative people at PLAYMOBIL® are constantly developing new ideas and enhancements that will bring long-lasting fun to children everywhere.
Learn more about the PLAYMOBIL® Phenomenon: