Press Release

Winner of ASTRA Best Toys for Kids Award 2012 Press Release

AMERICAN SPECIALTY TOY RETAILING ASSOCIATION MEMBERS NAME E-RANGERS HEADQUARTERS ONE OF THE YEAR’S “BEST TOYS FOR KIDS”US

CRANBURY, NJ – July 18, 2012 – The E-Rangers Headquarters, manufactured by PLAYMOBIL, has been honored with a 2012 Best Toys for Kids award by the American Specialty Toy Retailing Association (ASTRA), PLAYMOBIL USA announced today.

In a time where many children are focused on video games and computer monitors, the Best Toys for Kids Awards honor toys that broaden children’s imaginations, encourage motion, build creativity and promote the joy of play.

John Skrajewski, Vice President, Sales and Marketing for PLAYMOBIL USA, said, “PLAYMOBIL is honored that ASTRA recognizes the great kid appeal, quality and fun technology of the Future Planet E-Rangers Headquarters.”

“The E-Rangers Headquarters allows kids’ imaginations to embark on an adventure filled with futuristic fun, while staying true to PLAYMOBIL’s reputation for creating high-quality toys that both parents and children adore,” said Skrajewski.

“ASTRA’s top picks are different. Instead of being financed by the companies that make the toys, ASTRA's list is chosen by a community of people who care deeply about quality toys,” said Kathleen McHugh, President of ASTRA. “Winners are selected by neighborhood toy store owners around the country who watch kids play in their store all day long and talk with parents about which toys sustain their child’s attention and become beloved additions to their toy box.”

“PLAYMOBIL, along with the others on the Best Toys for Kids Award list, go way beyond the pre-programmed, ho-hum play of so many heavily advertised toys and gives kids play that truly challenges their imagination, creativity, and other skills,” continued McHugh.

Parents, grandparents and others can find the 2012 Best Toys for Kids Award list along with an easy-to-use Toy Store Finder to locate independently-owned toy stores in their area at www.astratoy.org.

About PLAYMOBIL INC.
PLAYMOBIL, Germany’s largest toy manufacturer, is headquartered in Zirndorf, Germany and has been producing and distributing toys for more than 36 years. The company distributes its toys in more than 70 countries and employs more than 3,000 people and has subsidiaries in the United States, France, UK, Belgium, the Netherlands, Luxembourg, Italy, Greece, Northern Europe, Spain, Canada, Mexico, Austria and Switzerland.
PLAYMOBIL USA toys are distributed in more than 2,200 stores nationwide including the FunPark play center in West Palm Beach, Florida.

About the American Specialty Toy Retailing Association (ASTRA)
With more than 1000 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests. For more information, visit www.astratoy.org

Because Community Matters, ASTRA members thank you for shopping locally.